• PTO COMMUNICATION
     
     
    Your school's PTO Website
    When you use:
    This should be one of your primary forms of communication
    • Promote upcoming events
    • Organization information
    • Archive minutes
    • Centralized document management
    • Photo galleries
    • Online registration and volunteer sign-up
    Technology is browser-based – do your work from home!
     
    Who you contact:
    Main Menu icon buttons, technology issues – Office of Communications
    Page content – PTO communications officer
     

    Email Blasts
    When you use:
    • Communicate very specific events (Not as frequent as you might expect)
    • Target your audience and make personal when possible
    • Always try to link flyers or details back to a website link as oppose to attachments and lengthy emails
    Who you contact:  Use the PTO toolkit
     
    What is the lead-time: Email should be sent one day prior unless otherwise arranged

    Automated Phone Calls
    When you use:
    • This should be used to communicate one or two events per year
    • Develop a comprehensive PTO calendar for the year
    • Make it a component of your campaign
    • Other things to keep in mind:
      • Message length should be kept to around 30 seconds
      • Consider who is the right person to record the message
      • Must be used for a school-related event
    Who you contact: Use the PTO toolkit
     
    What is the lead-time: Call can be pre-recorded and set-up for a specific day and time

    District's E-News Articles 
    When you use:
    • Highlight upcoming events
    • Announce successful events and Thank You’s
    • Photos
    Who you contact: Use the PTO toolkit
     
    What is the lead-time: E-News goes out every other Friday during the school year. The deadline for articles is the Wednesday before each edition.

    Your school's Electronic monthly newsletter
    When you use:
    • Highlight upcoming events
    • Announce successful events and Thank You’s
    • Photos
    Who you contact: Use the PTO toolkit
     
    What is the lead-time: Newsletters go out monthly during the school year. Deadlines for articles will be different at each school.

    Facebook (if your school has an active Facebook Page)
    When you use:
    • To highlight upcoming events and general information
    • Be mindful of privacy settings and photo permissions
    Who you contact: Your PTO communications volunteer or the PTO toolkit

    What is the lead-time: You should give your volunteer a couple of days to get this posted, or you might have the ability to communicate directly.